Who would be the audience for your media product?
Our 'Saving Santa' film has a certificate of PG because it is aimed at families so has to be suitable for children. Everyone can watch our film, apart from very young children because of the comic fight scenes. We thought that our main target audience would be teenage boys and older children because the comic fight scenes would appeal to them and they would be the ones to enjoy the storyline the most.
I have learnt a lot about audiences whilst making this film and have discovered what genres might appeal to what people. Our film has a comedy genre as well as the obvious Christmas film genre which, unlike Romances which is likely to appeal to women, appeals to everyone and is a good genre for a family Christmas film.
